Case studies in marketing research
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Sales & marketing case study youngme the dominant specialty-coffee brand in north america, must respond to recent market research indicating that the company is. 754 marketing research: an applied orientation case studies market research - case studies 7/1/02 2:51 pm page 754. The collection consists of marketing case studies and research reports on a wide range of companies and industries services marketing more short case studies. Journal of business case studies – second quarter 2006 volume 2, number 2 case studies in marketing research donald k hsu, (email: [email protected]), dominican.